Baidu, one of the most popular search engines in China, recently updated its terms of use for Baidu Tongji, also known as Baidu Statistics or 百度统计. The update states that websites will not be able to use the real-time visitor statistics function of Baidu statistics until they have completed the ICP filing.
With an 80.33% market share as of Oct 2022, Baidu is China’s No.1 leading search engine. So that Baidu Optimization especially with Baidu Tongji, is crucial for digital marketing and successful business in China. SEO on Baidu can give you immediate SERPs results and increase your chances of ranking high in search results.
According to Baidu’s recent updates, in order to meet the latest regulations and requirements of laws, regulations and government supervision, and protect the legitimate rights and interests of netizens, your website will not be able to use the real-time visitor statistics function of Baidu statistics due to the risk of data export. This function can only be used after completing the ICP filing.
What is Baidu Tongji?
Baidu Tongji, also known as Baidu Statistics or 百度统计, is a web analytics service provided by Baidu, one of the largest search engines in China. It allows website owners to track and analyze various metrics related to their website traffic, user behavior, and more.
Baidu Tongji provides a wide range of features, including real-time visitor statistics, traffic source analysis, page view tracking, and search engine optimization (SEO) insights. It also offers a user-friendly interface and customizable reports that can help website owners make informed decisions about their online presence.
By using Baidu Tongji, website owners can gain valuable insights into their website’s performance, improve their user experience, and optimize their content and marketing strategies. Additionally, Baidu Tongji can help businesses target their advertising efforts more effectively and ultimately drive more traffic and revenue to their websites.
ICP Filing Required to Use Baidu Tongji
ICP filing is a mandatory regulatory requirement for all websites hosted in China. ICP stands for Internet Content Provider, and the filing is a process that website owners must go through to register their website with the Chinese government. The ICP filing system is designed to ensure that all websites in China comply with certain legal and regulatory requirements, such as censorship laws and data privacy regulations.
The importance of ICP filing cannot be overstated for any website owner in China. Without a valid ICP filing, your website could face serious legal consequences. The Chinese government strictly enforces ICP filing regulations and failure to comply can lead to fines, website shutdowns, and even imprisonment.
In addition to the legal implications, there are also practical benefits to completing the ICP filing process. For instance, ICP filing can help to boost your website’s credibility and visibility in China. Chinese internet users are more likely to trust and engage with websites that have completed the ICP filing process, as it signals that the website is legitimate and trustworthy.
ICP filing also allows websites to access certain online services that are only available to registered websites in China. For example, websites with a valid ICP filing can use Baidu Tongji’s real-time visitor statistics function, which provides valuable insights into website traffic and user behavior.
In conclusion, if you own a website in China, completing the ICP filing process is essential. Not only is it a legal requirement, but it can also help to boost your website’s credibility and visibility. Without a valid ICP filing, your website will not be able to access certain online services, such as Baidu Tongji’s real-time visitor statistics function. Therefore, it is highly recommended that website owners in China complete the ICP filing process as soon as possible to avoid any legal or practical implications.
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