What is Sogou and how to get started

Sogou is one of China's most used search engines, with a market share of 18.4% as of 2020.

About Sogou

Sogou is one of China’s most used search engines, with a market share of 18.4% as of 2020.

Launched in 2004, Sogou was initially operated as a separate division within Sohu, a NASDAQ-listed Chinese tech company. In 2006, Sogou launched Sogou Pinyin typing input, quickly becoming dominant in China for desktop and mobile PCs. The year after, Sogou launched the Sogou Browser, to power up its Sogou search engine. Tencent has invested $448 million for a minority share in Sogou to compete with Baidu.

Sogou is now a key player in the Chinese search engine market, second to Baidu, with users converted mostly from its 480 million users’ Sogou Pinyin typing input.

How To Get Started On Sogou

SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) in China are very different from those in the rest of the world, especially the technical and legal requirements. To develop an SEO or SEM strategy for China, you can read our previous article about SEO in China, 2022.

Like all search engines, Sogou provides SEM (Search Engine Marketing) across its Sogou ecosystem. You can get started by submitting a request on Sogou’s advertising platform. After verification, Sogou’s advertising team will reach out for further steps.

Sougu provide different formats of marketing within its ecosystem.

Do not have a Chinese entity, Chinese phone number or Chinese ID? We can help!

If you do not have a Chinese entity, Chinese ID, or Chinese phone number, which is essential to get started on Sogou, 21YunBox is here to help.

We can provide the necessary supporting documents to use Sogou and walk you through the process. Meanwhile, we will also bring your company, product, and service into full compliance with Chinese law.